Keywords = Perception
The Impact of Political Correctness On Brand Image And Purchase Intentions (Applied On Birel Egypt)

Volume 2, Issue 4, November 2023, Pages 1-37

Yasser Tawifk; Mohamed El-Deeb; Zeinab Abbas Zaazou; Peter Vlachos


The Impact Of Netflix’s Controversial And Illicit Content On Changing Users ’ Attitudes In Egypt

Volume 1, Issue 2, November 2022, Pages 52-98

Wafaa Wafaa Galal Marzouk; yasser Tawifk; Samia El Sheikh