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Volume & Issue: Volume 2, Issue 4, November 2023, Pages 1-200 
Number of Articles: 6
The Impact of Political Correctness On Brand Image And Purchase Intentions (Applied On Birel Egypt)

Pages 1-37

Yasser Tawifk; Mohamed El-Deeb; Zeinab Abbas Zaazou; Peter Vlachos

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The Impact of Divergence on Consumer Purchase Intentions

Pages 38-72

Ahmed Moustafa Maree

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  • PDF 798.06 K
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The Impact of Electronic Word-of-Mouth on Consumer Purchase Intention and Brand trust in the Egyptian Market

Pages 73-93

Ali Emad; Walid Abouzeid; Sherif Taher Mohammad

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Examining Resilience in the Link between Self-Efficacy and Entrepreneurial Intentions among Business Administration Students

Pages 94-117

NohA Fawzy; Yomna Mohsen; Yasser Halim

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The Power of E-Government to Accelerate Economic Growth: Panel Data Analysis on the Role of E-Government in the European Union's Economic Growth

Pages 118-126

Azza Kamal; Fadia Youssef; Abeer Abuhussein; Iman Abdel Kader

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Quantitative Decision Approach in Optimizing Resource Allocation: Evidence from Domestic Tourism in Egypt

Pages 126-147

Emad El-din Hussein Hassan; Menna ALLAH T Hegazy

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