MSA-Management Sciences Journal - Articles List

Volume & Issue: Volume 4, Issue 4, November 2025, Pages 1-200

Beyond Visual Appeal: How does Colour Psychology in Advertising drive Consumer Purchase Intention and enhance Brand Memorability?

Pages 1-44

Mohamed Abdelraouf; Sayed Sharaf

The Emerging Digital Economy: Evidence from Selected Sub-Saharan African Countries

Pages 45-75

Amal soliman; Nourhan Hany; Nadine Amr Hosny

The influence of office supervisors' competence in enhancing personnel records management in local government authorities in Tanzania

Pages 76-95

Peter Thomas

Feature Selection and Classification in Machine Learning: Methods and Models for Peer-to-Peer Lending

Pages 96-113

Markus Atef; Menna Ibrahim Gabr; Wafaa Seoud; Shimaa Ouf

The Effect of Sensory Marketing on Brand Loyalty: The Mediating Role of Customer Experience Applied to Cafes

Pages 114-130

Samia Adly El Sheikh; Khaled Hisham; Zeinab Nafez

Risk Management and Bank Profitability in Emerging Markets: Evidence from Egyptian Banks

Pages 131-154

Mohamed Farouk Hafez; Amira Hasaneen

The Impact of AI-driven leadership Capability on Sustainable Performance in the Egyptian Financial Regulatory Authority

Pages 155-175

zeinab shawky younis; Bassant Adel Mostafa

Connecting the dots between subjective norms, perceived ease of operational use, and intention towards shaping AI adoption strategies for talent acquisition across supply chains

Pages 176-198

Eman Hassan Rajab; Heba Mohamed Adel; Muhammad Salah Nafea

MSA-Management Sciences Journal

Journal Archive

Volume 4 (2025)

Volume 3 (2024)

Volume 2 (2023)

Volume 1 (2022)